Monday, June 30, 2008

NO HARD SELL PLEASE

You may get more nitty gritty for your buck this year.

All moderators for panel discussions over the week have been issued with strict instructions to stop panellists indulging in individual presentations or lengthy - and glowing - introductions of their company.

This was the single biggest complaint from Monaco last year and left delegates starved of actual debate - or as the organisers put it: Such presentations "coloured the intellectual takeaway for the audience."

Of course, there are sceptics who doubt contributors will be able to stop themselves. The urge to wax lyrical about their firm's talents in front of an industry audience may indeed prove too much for some - and it will be interesting to note the new techniques employed to subtly hammer home their point.

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